- Silverline Management Consultants and Software Engineers
Strategy that turns effort into momentum
We help businesses and leadership clarify positioning, align growth strategy, and achieve measurable business outcomes.
Build with clarity and control
Diagnose root causes. Implement what works. Support what lasts.
Trusted worldwide by entrepreneurs, businesses, and institutions
Case Studies & Portfolio
From insight to execution through strategy, technology, & creativity
Advisory for shaping offers, business modelling, and investment decision
This breakeven model served as the basis for the company’s investment strategy and capital raise. Built around a dual-revenue structure assuming a 95% customer retention rate, the analysis identified a breakeven point of around 18 months. The company defined an investment ask of SAR 3.5M for a 7% equity stake, providing investors with a clear, finance-backed path to scale, margin expansion, and long-term returns.
Analysis to validate strategy and profitability of a new venture
We examined whether the growth system is making the business profitable or if changes are needed. A logarithmic scale helped us understand early fluctuations in profitability. The curve showed that initial losses are decreasing as we improve customer acquisition and retention, indicating progress toward breakeven instead of just burning cash. This approach helped us identify short-term losses versus deeper issues, guiding decisions on whether to stay the course or rethink growth strategy.
From brand building to growth for stable ROI (Sept. 2023 - Oct. 2025)
This engagement was a growth partnership where we built the store, developed the brand identity, and managed the online and marketing strategy. We improved efficiency from 7.6× ROI to 27.7× with a 400% increase in ad spend, maintaining strong returns of 21.7× even at higher investment levels, establishing a sustainable marketing and growth system.
From early traction to controlled, data-driven scale (Feb. 2021 - )
Operations commenced in March 2021, concentrating on establishing a solid digital foundation. Between 2023 and 2025, performance demonstrated organized, compounding growth, transitioning from consolidation to acceleration. The integration of channels, disciplined execution, and controlled discounting enabled predictable, scalable growth in e-commerce revenue.
Turning a €65K Baseline into a €400K+/Month Growth Engine (2019 - 2023)
We created the brand identity in 2019, built the store next, and later led end-to-end growth across Google Ads, Meta Ads, SEO, social media, email marketing, and website optimisation. Scaling the business from €65K to over €400K in monthly revenue within a few years.
Unifying Fragmented Channels into a 6 Month Digital Growth System (Sept. 2024 to Feb. 2025)
We consolidated SEO, paid media, social, email, conversion architecture, and analytics into a single, connected growth system. The engagement focused on aligning technology infrastructure, demand creation, conversion, retention, and data intelligence into a single growth model, leading to predictable performance and long-term scale.
Decision Making Rubric (Excel)
We designed a structured decision-making rubric in MS Excel to evaluate multiple scenarios using interactive scoring mechanisms and automatically updating visuals.
Covid-19 Deaths around the Globe
We visualized the total number of cases and deaths caused by Covid-19 in countries on the world map, and to compare these with these countries' deaths-to-cases ratio.
Data Professional Survey Breakdown
This is a public project we did on Microsoft Power BI. Including data cleaning in power query, analysis & visualization, and dashboard creation.
- our mission
To Empower entrepreneurs, businesses & institutions
Through technology, strategy, and creativity. We strive for leadership and organizational development.
Our consulting approach is firmly grounded in these core ideas:
- Customer-Centricity: Driven by deep customer insight and empathetic engagement.
- Research-Driven: Grounded in academic rigor and strong theoretical foundations.
- Pragmatic: Aligned with business goals, competitive realities, and real-world experience.
Education Profile
An experienced team of over 4 Masters and 24 Graduates
"Performance is really great and perfect!"
"Their team exceeded all of our expectations!"
"In a single word, EXCELLENT"
Our Values
Start your business journey better with SMCSE Consulting
Schedule a 30 minute call to discuss your priorities and long term goals.
Partnership & Associations
