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Logo and eCommerce of Evolution Bikes created by SMCSE
SYNOPSIS
Overview

Evolution Bikes is an established
bike retailer name in Southern
Italy operating since 1974.

Consumer Study

Evolution Bikes is primarily
targeted for professional
bicycle riders and consumers.
Competitive Edge
Quality customer-care, friendly
work environment, personalized
service, extensive product variety,
and quick service & accessibility.

“E-Commerce & Web
Development, Digital
Marketing, and Brand
& Logo Design.”

Logo Reconstruction

Before

After
Logo and eCommerce of Evolution Bikes created by SMCSE

The new symbol is based on the use of
the letter “e” from Evolution designed with lines. The lines are intended to show movement, they also have an athletic vibe

Special consideration
has been made for the usability of the logo on both print and digital mediums.

-Commerce
Platform Design &
Development
Digital Marketing
Strategy & Advertisement
Our team was a constant part of Evolution Bikes’ social media campaign for Black Friday, Cyber Weeks, Christmas and New Years.
Black Friday Special Social Media Campaign & Designs
Cyber Week Special Social Media Campaign & Design
Christmas & New Year Campaign Designs

KPIs

IMPROVEMENT IN MONTHLY PERFORMANCE AFTER REBRANDING
REVENUE
+27.58%
TRANSACTIONS
+12.5%
AVG. ORDER VALUE
+13.4%

It has been a pleasure. A collaboration
that goes beyond the result. They’re
passionate and care about your needs.
They have a long vision. They’re not just
developers, they’re people and have a
deep understanding of markets, marketing
and economic trends. If you want to create
something unique, efficient without waiting
for years, these guys are the way to go

Francesco Piantieri

From Evolution Bikes